From start-up to multi-national, SWC has the experience to help you stand out from the crowd and grow your business. We are a full service organisation providing market research, creative direction, design, sourcing, 'get to market' advice and guidance.

More than this, we are driven by sustainability; through design, fabric and packaging, with passsion to make an impact on the circular economy.

We want to help you on your journey.

See our visual thoughts on instagram @sportswear_chatter


" Helen was one of the first people that helped shape the start of journey setting up a women's sustainably sourced activewear range. As I didn't have much knowledge of how to go about designing a collection, Helen made the experience an enjoyable one and helped me avoid some unnecessary pitfalls. She helped me with sourcing sustainable fabrics, designing leggings that stayed on brand but still felt unique whilst still understanding that as a small brand the designs should be achieveable and 'in budget'....I couldn't reccommend Helen enough - always been quick to jump on the phone and help out ! "

Jennifer Thiel, Evamoso


Please do not hesitate to get in touch.

I am a designer who has worked with a range of companies including sweatyBetty, JD Sports, My Protein, Marks and Spencer, Runderwear, Blacks, Silou London & Asquith London.

I love the ever-changing, surprising element of the clothing industry & I have the experience to negotiate it.

See my visual thoughts on instagram @sportswear_chatter

The services I offer are:

Brand strategy

  • Trend forecasting
  • Colour analysis
  • Design & development
  • Size specifications & technical advice
  • Sourcing guidance
  • Fabric & trims sourcing
  • Advice that comes from practical experience

As well as my skills & expertise, I also have a good network of supporting experts who can help you with related sportswear industry tasks.

Please do not hesitate to get in touch.