Sweaty Betty

Sweaty

Betty

'Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 20 years. Designed by women for women, our goal is to make you feel powerful and amazing from studio to street with the best fit and fabric. Have we got bum-sculpting leggings? You bet your ass.’

sweatybetty.com

I worked with Tamara and the small team when they were first embarking on own brand. We developed the look and fabrics for each collection as we launched them, running, ski, swimwear, as well as extended the yoga and lifestyle collections they already had. As with small brands my role was quite broad. I covered trend, colour, design, development, artwork for stores and website, as well as working in store once a month to get direct feedback from customers. I feel very proud to have been part of the team that set sweatyBetty on the road, at a time when wellness and activewear was just being established.

'Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 20 years. Designed by women for women, our goal is to make you feel powerful and amazing from studio to street with the best fit and fabric. Have we got bum-sculpting leggings? You bet your ass.’

sweatybetty.com

I worked with Tamara and the small team when they were first embarking on own brand. We developed the look and fabrics for each collection as we launched them, running, ski, swimwear, as well as extended the yoga and lifestyle collections they already had. As with small brands my role was quite broad. I covered trend, colour, design, development, artwork for stores and website, as well as working in store once a month to get direct feedback from customers. I feel very proud to have been part of the team that set sweatyBetty on the road, at a time when wellness and activewear was just being established.